Every program George Whalin does is custom-tailored to fit the needs and expectations of the audience with content designed to address the problems, concerns, issues, and trends within the industry segment. One of the things he insists on is understanding an audience before standing in front of them to do a presentation. His goal is to make sure the material presented is always relevant and of value to the group.

When listening to a speaker, audience members frequently say, "If I get one good idea, this was worthwhile." If they get only one useable idea from George's programs, he feels he's failed. Each of his programs has been specifically designed to provide retailers with dozens of ideas they can use to make their stores more competitive, sell more merchandise, better serve their customers, and grow their businesses.

NEW! Becoming a Retail Superstar: Business-Building Lessons from America's Best Independent Stores
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Strategies for a Changing Retail World
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Into the Future! Powerful Trends Shaping the Future of Retailing
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Retail Success! Increase Sales, Maximize Profits, and Wow Your Customers in the Most Competitive Marketplace in History
(More Info) (PDF) (Audio Excerpt)

Great Store Managers Make Great Stores!
(More Info) (PDF) (Audio Excerpt)

Stop, Look, Touch, and Buy: The Dynamics of Merchandising
(More Info) (PDF) (Audio Excerpt)

12 Powerful Advertising Secrets Every Retailer Should Know
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Power, Punch & Pizzazz! Create Advertising that Grabs Customer Attention and Sells More Merchandise
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Customer-Direct Marketing: Increase Retail Sales with High-Impact Direct Mail & E-Mail
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Double Your Sales and Triple Your Profits with High-Impact Marketing and Promotions!
(More Info) (PDF) (Audio Excerpt)

Competition? What Competition! Standing Out in Today's Competitive Retail Marketplace
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Customer Focused Selling
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Every Customer Every Day!
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