It is more difficult than ever to capture the attention of prospective customers and drive them into the store to buy. Retailers know that some portion of their advertising dollars is wasted. This high-content educational seminar will give your members or franchisees the insights, ideas, and tools they need to identify why those dollars are being wasted. They will learn what they can do to get the most from their advertising investment, attract more customers, and sell more merchandise.

The techniques outlined in this seminar will help retailers make better use of newspaper, magazine, direct-mail, radio, television, and Internet advertising. Using real-world examples, George shows what works, what doesn't, and how to create a campaign that stands out from the thousands of advertising messages consumers see and hear every single day.

Retailers will learn...

• New ways to maximize every advertising dollar
• The power of using just the right words to create mental images that compel customers to take action
• To put pizzazz into print advertising, web sites, and e-mail blasts through innovative use of photos, graphics, and color
• To create advertising that stands out from the competition
• How to get past the lowest price approach and reach consumers on an emotional level
• To create advertising that grabs attention and brings customers into the store to buy

The business-building concepts in this seminar can be used by any retailer regardless of size, kind of store, or advertising budget.

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Retail Management Consultants
2382 Camino Vida Roble, Suite L
Carlsbad, CA 92011-1508

Toll Free: 800-766-1908
Phone: 760-431-2910
e-mail: info@whalinonretail.com

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