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Listen to an excerpt. In today's self-service world, consumers shop in all kinds of retail environments--from massive discount stores to neighborhood boutiques. In each of these stores they make decisions on what and how much to buy based on the merchandise itself, where it is positioned within the store and on the shelf, and how effectively it is displayed. In the past some retailers used the "stack-it-high-and-let-it-fly" approach to merchandising. In a highly competitive retail marketplace with so many dynamic stores and extraordinary visual merchandising, this approach no longer works.

Retail expert George Whalin shares a fresh approach to creating exciting store environments and displaying merchandise so that more customers stop, look, touch, and buy.

Participants learn how to...

• Fine-tune store layouts to improve traffic flow
• Create a strong, unique visual image for their stores
• Maximize merchandise exposure
• Create effective planograms
• Create eye-catching displays that sell more merchandise
• Use signs, props, and effective lighting to make displays come alive and attract customer attention
• Merchandise stores to maximize impulse sales
• Create dynamic, attention-grabbing displays on a limited budget
• Use the right fixtures
• Use background music to enhance the customer's shopping experience
• Use holiday and special event merchandising to increase sales
• Create an environment where customers are compelled to stop, look, touch, and buy!

This information-packed seminar is designed to help retailers become better merchandisers by creating eye-catching displays that sell more merchandise!