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Retail Management Consultants (RMC) offers consulting services for retailers and consumer products manufacturers. We provide client companies with strategic insights and tools to improve the performance of their people, maximize sales in stores, better serve their customers, and effectively manage their businesses.

Store Layout, Design and Merchandising Audit

With the goal of helping retailers improve how merchandise is displayed and sold, we offer the retail industry's most comprehensive in-store audit program. Each audit includes an evaluation of the store design, overall layout, fixturing, floor covering and ceiling materials, lighting functionality, effectiveness of indoor and outdoor signage, merchandise display by category and department, functionality and design of cashwrap and checkout areas, traffic flow, as well as other areas where customers interact with the store and the associates.

The RMC Merchandising Audit covers the entire spectrum of how customers shop in stores and buy merchandise. An outside analysis of your stores will provide you with insights and recommendations to improve traffic flow and increase customer exposure to all areas of the store and give you a better understanding of how every aspect of the store layout, design, function, and merchandising impacts sales and profits.

Strategic Planning

RMC works with client companies on a wide range of strategic issues. These include integrating a web and/or catalog operation into a store-based business, consumer direct-marketing and loyalty programs, the exploration and evaluation of new revenue opportunities, and customer research programs.

Manufacturer Educational Seminars and Workshops

RMC develops fully-customized high-content educational programs for manufacturers of consumer products in a variety of merchandise categories. Our product education programs are designed to help retail sales associates effectively talk about, demonstrate, and sell the client's products. Product education programs include the development of multi-media, the creation of training materials, and delivery of train-the-trainer sessions.

Retailer Educational Seminars and Workshops

RMC retail educational programs provide store managers and assistants an effective way to learn new ideas, develop their skills, and improve how they do their jobs. Programs include a thorough analysis of current training programs, discussions with company management and store managers to ensure company goals are achieved, and follow-up evaluations to ensure results.

We also offer fully-customized educational programs designed for retailers selling higher-ticket products or merchandise requiring explanation, demonstration, and customer interaction with a sales associate. These sales-education programs have been especially effective at increasing sales and customer satisfaction levels for retail organizations where associates are compensated on a commission or incentive basis.

Retail Management Consultants
2382 Camino Vida Roble, Suite L
Carlsbad, CA 92011-1508

Toll Free: 800-766-1908
Phone: 760-431-2910
e-mail: info@whalinonretail.com