---

Following is a list of books recommended by George Whalin.

If you'd like to order one of these books, click either on the picture of the book or on the title.

RETAIL SUCCESS! Increase Sales, Maximize Profits, and Wow Your Customers in the Most Competitive Marketplace in History! by George Whalin

	The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary		Boom: Marketing to the Ultimate Power Consumer-the Baby Boomer Woman
	Treasure Hunt: Inside the Mind of the New Consumer by Michael J. Silverstein		The Bear Necessities of Business: Building a Company with Heart by Maxine Clark
	Purple Cow: Transform Your Business by Being Remarkable by Seth Godin		The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable by Seth Godin
	All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World by Seth Godin		Return on Customer: A Revolutionary Way to Measure and Strengthen Your Business by Don Peppers and Martha Rogers, PhD
	Why We Buy: The Science of Shopping by Paco Underhill		Call of the Mall by Paco Underhill
	Always Think Big: How Mattress Mack's Uncompromising Attitude Built the Biggest Single Retail Store in America by Jim "Mattress Mack" McIngvale with Thomas N. Duening and John M. Ivancevich		On Target: How the World's Hottest Retailer Hit a Bull's-Eye by Laura Rowley
	Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results by Jack Mitchell		America's Corner Store: Walgreens' Prescription for Success by John U. Bacon
	The Wizard of Ads by Roy H. Williams		Secret Formulas of the Wizard of Ads by Roy H. Williams
	Magical Worlds of the Wizard of Ads by Roy H. Williams		Attention! (How to interrupt, yell, whisper, and touch consumers...) by Ken Sacharin
	Don't Think Pink: What Really Makes Women Buy--and How to Increase Your Share of this Crucial Market by Lisa Johnson and Andrea Learned		Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment by Martha Barletta
	Living It Up: Our Love Affair with Luxury by James B. Twitchell		One Nation Under Goods: Malls and the Seductions of American Shopping by James J. Farrell
	Why We Shop: Emotional Rewards and Retail Strategies by Jim Pooler		Just Ask a Woman: Cracking the Code of What Women Want and How They Buy by Mary Lou Quinlan
	When Customers Talk...Turn What They Tell You into Sales by T. Scott Gross and BIGresearch		The Nordstrom Way by Robert Spector, Patrick D. McCarthy

Challenges of the Future: The Rebirth of Small Independent Retail in America A white paper offering strategies for the future survival and growth of independent retailers, as demonstrated through expert interviews and a series of case studies with successful independents in a variety of merchandise lines around the country. The paper outlines major trends impacting independent retailers and significant challenges and obstacles to doing business as it has been done in the past by independents. Free to download.

George Whalin's Interview Guide Successful companies employ the best, hardest working, and most dedicated people. Every step retailers take to find, hire, and keep the best employees will pay off in lower costs, improved productivity, better customer service, and increased sales. Some years ago, George put together an Interview Guide for people attending his Hiring Seminars. You are welcome to download it free.

Retail Management Consultants
2382 Camino Vida Roble, Suite L
Carlsbad, CA 92011-1508

Toll Free: 800-766-1908
Phone: 760-431-2910
e-mail: info@whalinonretail.com