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To order, click either on the picture of the book or on the title.

RETAIL SUPERSTARS: Inside the 25 Best Independent Stores in America

by George Whalin

RETAIL SUCCESS! Increase Sales, Maximize Profits, and Wow Your Customers in the Most Competitive Marketplace in History!

by George Whalin

Following are some other books recommended by George Whalin.

Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond

by Paco Underhill
Hug Your People: The Proven Way to Hire, Inspire, and Recognize Your Employees and Achieve Remarkable Results

by Jack Mitchell
The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary

by Joseph Michelli
Boom: Marketing to the Ultimate Power Consumer-the Baby Boomer Woman

by Mary Brown
Treasure Hunt: Inside the Mind of the New Consumer

by Michael J. Silverstein
The Bear Necessities of Business: Building a Company with Heart

by Maxine Clark
Purple Cow: Transform Your Business by Being Remarkable

by Seth Godin
The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable

by Seth Godin
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

by Seth Godin
Return on Customer: A Revolutionary Way to Measure and Strengthen Your Business

by Don Peppers and Martha Rogers, PhD
Call of the Mall

by Paco Underhill
On Target: How the World's Hottest Retailer Hit a Bull's-Eye

by Laura Rowley
Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results

by Jack Mitchell
America's Corner Store: Walgreens' Prescription for Success

by John U. Bacon
The Wizard of Ads

by Roy H. Williams
Secret Formulas of the Wizard of Ads

by Roy H. Williams
Magical Worlds of the Wizard of Ads

by Roy H. Williams
Attention! (How to interrupt, yell, whisper, and touch consumers...)

by Ken Sacharin
Don't Think Pink: What Really Makes Women Buy--and How to Increase Your Share of this Crucial Market

by Lisa Johnson and Andrea Learned
Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment

by Martha Barletta
Living It Up: Our Love Affair with Luxury

by James B. Twitchell
One Nation Under Goods: Malls and the Seductions of American Shopping

by James J. Farrell
Why We Shop: Emotional Rewards and Retail Strategies

by Jim Pooler
Just Ask a Woman: Cracking the Code of What Women Want and How They Buy

by Mary Lou Quinlan
When Customers Talk...Turn What They Tell You into Sales

by T. Scott Gross and BIGresearch
The Nordstrom Way

by Robert Spector, Patrick D. McCarthy

And some free downloads.

Challenges of the Future: The Rebirth of Small Independent Retail in America

A white paper offering strategies for the future survival and growth of independent retailers, as demonstrated through expert interviews and a series of case studies with successful independents in a variety of merchandise lines around the country. The paper outlines major trends impacting independent retailers and significant challenges and obstacles to doing business as it has been done in the past by independents.
George Whalin's Interview Guide

Successful companies employ the best, hardest working, and most dedicated people. Every step retailers take to find, hire, and keep the best employees will pay off in lower costs, improved productivity, better customer service, and increased sales. Some years ago, George put together this Interview Guide for people attending his hiring seminars.


Retail Management Consultants
2382 Camino Vida Roble, Suite L
Carlsbad, CA 92011-1508
Toll Free: 800-766-1908
Phone: 760-431-2910
e-mail: info@whalinonretail.com

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