It is always a challenge for independent retailers when
consumers cut back and limit their spending as they do during a
recession. Yet, in the middle of one of the most severe economic
downturns in memory, there are independent retailers who are not
just surviving but thriving. Any retailer who wants to build a
more successful business can learn some extraordinary lessons
from these superstar independents.
George Whalin's new book Retail Superstars: Inside the 25 Best
Independent Stores in America tells the story of 25 stores that
are redefining what independent retailers can do in a highly
competitive environment. These amazing retailers are growing and
prospering alongside national chains and big box stores of all
kinds.
This unique presentation is jam-packed with the strategies,
ideas, and business-building tools employed by the independent
retailers profiled in the book. Whether just starting out or
eager to take their business to the next level, retailers can
learn what has worked for the best in the business even in tough
economic times.
Participants will learn how...
- Independent retailers stand-out and thrive against much larger competitors including national chain stores.
- Innovative store design can be used to attract more customers and build a more successful business.
- The right merchandise mix and selection can be the most powerful competitive edge.
- Even the smallest stores can use creative marketing ideas and tools to attract customers and keep them coming back again and again.
- Customer relationship building has become retail's most important and powerful business strategy.
And much, much more!

Retail Management Consultants
2382 Camino Vida Roble, Suite L
Carlsbad, CA 92011-1508
Toll Free: 800-766-1908
Phone: 760-431-2910
e-mail: info@whalinonretail.com
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Pilot Whalin Inc.
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